I write branded content stories people actually want to read.
Have you ever gotten three-quarters of the way through an article before realizing, "Holy crap, this is an ad?"
I joke that this is what I do for a living, but the truth is that when branded content is executed well, it shouldn't deter people from reading — and it certainly should never leave readers with a bad taste in their mouths regarding either the sponsor or the publisher.
What defines me as a copywriter is dedication to quality, whether your brand is an edgy startup that crowd-funded a rad new travel pillow or a large organization that sells corporate learning software. I take due diligence seriously: researching, fact-checking, reaching out to sources and conducting interviews, etc. etc. I also dabble in editorial writing — and sometimes I write just for fun.
Check out my portfolio below for a sample of some of my most recent projects.
See Steph's complete portfolio on Contently.